What’s ‘The Inside Story’ about?
The Inside Story sets out the results from an online survey among the 50 fastest-growing law firms (by turnover) in The Lawyer UK Top 100 of 2007, focusing on respondents’ opinions on the aims, features and operation of their website. Key areas of response include:
- Current online trends affecting the legal profession, and the challenges involved in implementing them
- The effectiveness of new technology – what’s top of the list according to your peers?
- Size of web team and annual budget, and which areas these resources are being applied, such as internal communication, search engine optimisation etc
- An additional aspect for this year’s survey is Web 2.0 and the use of new media platforms to deliver content in an innovative manner.
The Inside Story seeks to address the fundamental areas in which the battle for website excellence is won and lost, by asking questions such as:
- Do the fee-earners understand the potential value of the website and support investment in it?
- Do partners throw money at the site rather than focusing attention on the strategic approaches urged by the web team?
- Have both fee-earners and the web team fully embraced emerging technologies, or have they bolted them on without integrating them into the overall strategy, or are they hiding their heads in the sand with regards to Web 2.0?
- Have the implications of the recent Legal Services Act regarding the delivery of legal services via the web been fully appreciated?
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