How does the property sector fare when it comes to website development? Do they lead or do they follow?

Intendance’s latest white paper presents a short qualitative survey of the websites of the largest UK-based property consultants and chartered surveyors. From this analysis and our research in other professional service sectors, we have established website best practice principles for those organisations wishing to be competitive online in the property sector.

What can we learn from the survey?

• A website doubles as an important marketing tool in the way that it can advertise, and provide access to, an entire property portfolio. However, there were some usability issues relating to the property search facilities
• Many of the smaller surveyors in the sample performed poorly on design and marketing, putting off potential clients. The larger organisations, often with more developed offline branding, tended to translate this online, making their website’s more inviting
• Content with interactive features and useful supplementary information on specialist sectors, industry research, senior management etc, impresses and adds credibility

While the current economic climate is putting a squeeze on marketing budgets for some, the web is a very budget-friendly way of keeping the right message ‘out there’. The web allows surveyors and property consultants to demonstrate their skills and services cost-effectively in one interactive portal.

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