The 'Global/Local' Challenge

A diverse client base, whether geographical or market-related, may be good for business, but is your website managing to keep up with the special demands this brings?

Many organisations struggle to service different audiences through the same website, which is why Intendance's latest piece of research - The 'Global/Local' Challenge - looks into the causes of this salient problem, and how it can be solved. This report is essential reading for those responsible for widening, and improving, their organisation's online reach.

Features of the report include:

• Analysis of leading multinationals' global/local attributes
• Examples of 'multiple audience' approaches with screenshots
• Interviews with the web managers of two successful professional services' sites 

To purchase the report go to the 'Buy Reports' link on the left.