Search Engine Optimisation: making your website more visible

Businesses that are serious about improving their online performance should regard SEO as highly as other more traditional offline marketing campaigns. The reason? Searching is growing on the Internet. Nielsen NetRatings estimates the number of searches in the US for February 2008 at 10 billion, a 66% year-on-year increase from February 2007 (6 billion).  

SEO is the art of modifying a website to make it more visible to search engines like Google, thereby increasing traffic to it. Our latest white paper – Search Engine Optimisation: making your website more visible – is an essential guide for any business wanting to improve its online presence. Key features of the white paper include:

• A practical guide to SEO, explaining in simple language how search engines work, how to improve your organic rankings and the advantages and disadvantages of paid listings. Other useful tips include choosing appropriate keyphrases, normalising URLs and how best to write metadata
• Sections on web copywriting techniques, the benefits of using website traffic databases like Google Analytics, and how a content management system (CMS) can help you maintain an effective SEO strategy easily and quickly
• An in-depth interview with a leading independent web analyst specialising in SEO
• A case study detailing how Intendance created a specialist microsite for a legal client, which resulted in a doubling of traffic to the site

To purchase our latest white papers directly please use the report order form. All Intendance white papers are free to members of Intendance Research.