Innovation in content delivery

With the advent of Web 2.0 technologies, the delivery of online content has evolved from its simple, one-way text origins to provide the user with a richer content experience. Social media tools like blogs, wikis and video clips are now being used to deliver interactive content that satisfies the need for information that can be shared and collaborated on.

Our latest white paper ‘Innovation in content delivery - technology for technology’s sake, or worthy progression?’ is essential reading for those at the forefront of their firm’s online strategy.

The objective of the paper is to review the contrasting means of content delivery, and based on our research, to examine how far law firms are using these new communication channels to enhance their operations.

• The white paper highlights a number of ways in which new technology can improve a firm’s channels of communication, both externally and internally. It analyses the positive and negative aspects of new Internet technology in the B2B sector
  
  
• Through our own research, the white paper gives a valuable insight into audience needs and wants, as well as direct views from key personnel on how firms are planning to implement new technologies 
  
  
• It also shows how best to monitor the effectiveness of Web 2.0

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