Homepage Best Practice

Intendance's latest white paper focuses on the importance of the homepage to a website's effectiveness, and how it can be optimised. If your organisation's homepage is failing to do the rest of your site justice, this report can help you rectify these problems, improving your overall online performance.  

Usually the first page visitors land on - and the page most often navigated back to - a homepage must engage with visitors, inform them, then guide them seamlessly onto other pages within the site. This white paper contains a variety of beneficial features on homepage strategy to help you achieve this, including:

• A survey of various professional services organisations’ homepages, designed to establish good and bad practice. The survey is based on our ‘Fast Fifty’ scoring criteria, but modified for the homepage

• A best practice guide to planning and constructing a homepage

• Commentary on past, present, and future developments in homepage structure.

• An interview with Maxine Brewster, online marketing manager at law firm Denton Wilde Sapte, giving an inside view on homepage strategy

To purchase our latest white papers directly please use the report order form. All Intendance white papers are free to members of Intendance Research.