Graduate microsite best practice: a two-part white paper

Many career website sections are failing to keep up with the times. Part One of this white paper - "How well are your employer credential presented online?" - shows how it is no longer enough simply to supply details of employment opportunities and a corresponding application system; future personnel want to be informed about every aspect of working life at an organisation before they take the plunge and apply.

Features of Part One include:

• Analysis of good and bad graduate microsites, with screenshots to illustrate points
• Content checklist
• Quick reference guide to building an effective microsite
• Analysis of innovative features such as Podcasts and blogs, with links to examples

Part Two of this white paper - "What do law students think of legal websites?" - is based on the view point of law students and gives balance to the Intendance view presented in Part One. This groundbreaking survey covers many areas of career microsite methodology, and the findings include:

• To what extent perception of law firms is affected by specific elements of a microsite like navigation and design
• Which career section features are most likely to create a positive impression
• Ways that firms can achieve a level of differentiation from competitors
• Respondents honest opinions on the usefulness of new media tools like blogs and Podcasts.
• Which ‘company-speak’ terms such as ‘work hard/play hard’ are most disliked.

The survey also asked respondents to comment on, and name, specific aspects of any law firm websites that appealed, or deterred them. Their revealing observations are laid out in full, in tables of positive and negative comments.  

To purchase our latest white papers directly please use the report order form. Order Parts One and Two togther and we will automatically apply a £50 discount to the package price.

Both white papers are free to members of Intendance Research.