Many organisations publish Corporate Social Responsibility (CSR) information online, but only some of these organisations truly communicate - rather than just report - their activities.
The Intendance white paper 'Communicating - not just reporting - Corporate Social Responsibility: guidelines for a CSR microsite' establishes best practice guidelines for a corporate social responsibility microsite. Communicating CSR credentials is a delicate task. Arriving at the right balance between too much and too little often takes time, not to mention the odd mistake.
Whether your company's corporate social responsibility programme is being developed, or is already well-established and reported but struggles to reach a significant,opinion-forming audience, this white paper from Intendance Research highlights the way forward for online CSR communication.
This white paper analyses a wide variety of corporate social responsibility sections and microsites, both good and bad, to establish a series of best practice guidelines and advice for communicating corporate social responsibility online.
Highlights include:
- Integrity is paramount: "Don't try shining the apple if the core is rotten."
- To aid credibility, senior management should be included in the corporate social responsibility process, and contribute directly to the creation of key content.
- Key Performance Indicators (KPIs) should be used to measure and monitor performance.
- Take advantage of the internet's compatibility with innovative technology to engage with your audience on corporate social responsibility issues. Get them involved by including interactive features like a carbon footprint calculator, or a guide that informs them of ways they can contribute to the wider goals of sustainability.
- Back interesting features up with in-depth online reports that are easy to navigate.
- Include case studies and peer recognition/awards to highlight your success.
This white paper is free to members of Intendance Research. To purchase our latest withe paper directly fill in the report order form.
