Imagine creating an idea or content that is so compelling that others just can’t help talking about it.  Does the thought of your content being shared online, on Twitter, in blog posts, on YouTube and Facebook, sound powerful?  Viral Marketing works like a virus, to spread your message from person to person, through emails, blogs, tweets and forums.

How does viral marketing work?

Your content becomes viral when it contains powerful and compelling messages that give people something to talk about – because the messages are fun, provoking, challenging or useful.  They are easy to share – through emails, videos, slide shows, or interactive platforms.   Information is concise, relevant & short – you don’t see 56 page documents going viral!  Viral speaks to the group, to the connected network who shares information which they know will benefit or interest others that they are connected to.  For some examples of viral marketing campaigns, download our Viral Marketing PDF.

Does Viral Marketing work in B2B?

Viral Marketing has the potential to work anywhere you have creative, easily shareable content that really hits the pulse of your target group.  Does that sound like something you can create in the B2B market?  Absolutely!  What’s different in B2C is that you see quantity – think about the Blendtech Video of the tech team blending an I-phone, or the Cadbury’s eyebrow commercial.  We’re talking there about not only large numbers of video views, but people recreating their own versions of the content.  That is much less likely in B2B.  But you can create content so powerful it really fits the needs of your target audience and is shared peer to peer – not only meeting their needs, but spreading your message and building brand awareness for you at the same time.

Why Intendance?

Intendance has a full creative team that understands the different elements it takes to put together a successful viral campaign.  We combine the expertise of our development  team, marketing team, and designers to help you put together a fully integrated campaign that gets results. We can help you with creating viral content, make sure it fits your purpose, and seed it in relevant places to help your audience find it, share it and evangelise about it.