What is Social Media Marketing?

Social media is an opportunity to create relationships and interact with web users on a real time basis. It’s a social environment, so it’s more than just a way to “push out” your content – the real opportunities come when you engage and create a community around your content.

Why use social media for your business?

Using social media opens a whole new world – Twitter, LinkedIn, Facebook, YouTube, social bookmarking, presentation sharing and Wikipedia to name just a few – where you can market your business and connect with your customers. If you aren’t using social media, you’re missing out.

Benefits of Social Media Marketing

Organisations and individuals use social media for many reasons:

• Building Brand Awareness: Linking Social Media into your online and offline marketing efforts helps to grow awareness of who you are and what you specialize in
• Reputation Management: Finding out who is talking about you online and being able to respond appropriately to manage client relationships and customer service
• Business Development: Connecting directly with different target markets and key customers by offering valuable content and support
• Thought Leadership: Building your brand online as a Thought Leader by linking to your content, news stories and developing your Thought Leadership strategy

Why choose Intendance?

We already work with a range of professional services firms including global legal firms and technology firms to help them define and implement social media campaigns. As well as working directly with businesses on social media, we’re active on social media channels ourselves and in industry discussions, so we know what we are talking about.

Choose Intendance if:

• You love the idea of working with a creative firm with their finger on the pulse of what’s happening in social media and who can deliver a range of social media services including:
  • Listening into the buzz and researching your audience and thought leaders
  • Linking into SEO and content strategies by using the listening tools to help you understand online conversations better
  • Delivering training and implementation of social media platforms
  • Linking together tactical, practical action with the strategic big picture relating to your business, competitor activity and key words.
• You want a business who understands the web in all its forms. As a full service web firm, we work without boundaries in our business which means we communicate fully and regularly internally, and can link up your social media with your SEO campaigns