Organic Search Marketing

Organic, or natural search marketing is one of the most cost effective ways to increase website traffic and revenue. Taking a strategic, results oriented approach, the marketing team at Intendance will ensure you receive the highest possible return on your investment.

The benefits of Natural Search

Studies have shown that people who use search engines are more likely to trust the natural results than the sponsored links at the top and on the right side of the search results page. This makes sense as the search engine’s primary job is to return the most relevant results for each search query.

By ranking high naturally, visitors to your site will expect that you are the most relevant choice for their query. That’s why it is so important to choose key phrases where your content matches the query, and that the visitor lands on a page where the content answers their query or provides the specific information they are seeking.

Think about it, if you were looking for information on database compliance, would you want to land on a page about database configuration, or some security company’s home page, or would you rather land on the page about database compliance? It sounds simple, but

What you can expect from Intendance

For organic search campaigns, we provide:

• Complete website evaluation to determine strengths and weaknesses
• Set up of analytics platform if you do not already have one
• Keyword and competitor research
• Analysis of external and internal links
• Review of competitor link strategies
• Optimisation of web page titles, meta descriptions and keywords
• Recommendations for keyword-rich content to support the campaign
• Search engine, local and industry directory submissions
• Development and implementation of bespoke link building strategy
• Detailed monthly reports to monitor results and tweak campaign

All of our work is done ethically, and is totally transparent. We use our own reporting tools, combined with analytics, to deliver measurable success.