Paid Search Marketing

Organic search is a great option for long term, paid search marketing, also known as sponsored search, can deliver instant visibility. Your ads will be delivered to targeted audiences through search results and relevant website ads. Paid search campaigns typically target specific landing pages with prominent, trackable calls to action.

The benefits of Paid Search

There are several reasons you might need instant visibility. You may have an event or publication coming up, and you need to be visible tomorrow to maximise your revenue or exposure. You may have launched a new product or service you want to highlight across all marketing channels. What we normally find though, is that clients just want to be visible, period. Paid search can work hand in hand with organic search.

If you are just starting search marketing, it will take months to achieve high rankings for key phrases. Paid search provides two things, instant visibility for key phrases, and research for organic search. Keyword research tools use databases, paid search campaigns use real time information from actual searches using your keywords. We have used this data in the past to refine content and adjust organic search campaigns based on what actual visitors were searching for.

What you can expect from Intendance

Paid and organic search campaigns work in synergy to deliver better return on investment (ROI) than other forms of online advertising. Intendance can help put your website in front of customers precisely when they are searching for your product or service.

For paid search campaigns, we provide:

• Full keyword research, including both broad and specific phrases
• Development and set up of paid search campaigns
• Copywriting (bespoke ads for each campaign)
• Analysis of landing pages
• Monitoring and optimising campaign keywords and bid management
• Full campaign analysis and reporting

With paid search, you are in control of the daily budget, the times and locations shown, and the bids for key phrases. We work with you to help you understand through analytics which key phrases are working for you, and which aren’t.