No self-respecting accountant or finance director would devise a new spending plan without first doing a thorough audit of the company accounts. Why then do so many marketing teams go headlong into a new web project without first establishing where the previous incarnation was going wrong? Yep, silly isn’t it…

To improve what you’ve got, you have to establish where it’s going wrong. A website audit achieves this, indicating exactly where your site can be improved. The audit can cover the whole website, or just a part of it, like its visibility to search engines.

A full audit uses our tried and tested benchmarking methodology, with over 80 criteria spread across the four main website categories of Content, Usability, Design and Marketing. But our audits go further than just scoring a site; we give in-depth commentary on each criteria, and a summary of category strengths and weaknesses.

In short, to fix a leak, you need to find it first.

See the case study on the right to find out how we can help improve your website’s performance