Having an effective online marketing strategy is the difference between your website being an expensive online brochure, and it being a source of steady relevant traffic that engages with your brand and converts into income and profits.

But contrary to popular belief, all traffic is not good traffic. Generating traffic for it’s own sake will result in large numbers of visitors leaving your site without taking any action. Getting relevant traffic takes a combination of research, competitor analysis, and a formula that includes both long and short-term elements covering a range of marketing activities.

This is where we can help. You define your position in the market, your goals, your aspirations, and the type of client you know will respond to your message, product and services. We work with you to deliver the best combination of marketing activities for your needs.

Short term tactics can bring you a temporary boost in traffic. These include services like paid search marketing and other paid advertising. Immediate visibility and measurable responses make these an important part of an overall plan, as long as you keep in mind their benefits are short term.

Medium and long term strategies should include elements of email marketing, organic search, and social media marketing. These are more labour intensive, but the payoff is a steady stream of relevant traffic that will continue to produce results in the long term.

Online marketing doesn’t stop at finding visitors. Once you get those relevant visitors to your site, you want them to complete some action or goal. We work with you to ensure those visitors stay on your site, engaging with your content, and taking action. If that isn’t happening, we use analytics, usability testing, eye tracking, and conversion rate optimisation techniques to make changes to the site based on actual visitor behaviour. We never throw you in at the deep end. Our strategy is making sure your strategy works.

Why Intendance

We are passionate about online marketing, as it fits so well with our web design and development services. We live and breathe the web, helping both local and global clients stand apart from their competition. The benefit to you is the integration of working with one full service agency, who can take you from design to development and promotion, testing and measuring along the way.

Based in London, one of the world’s most dynamic cities, we thrive in the fast pace of online. From the latest social media buzz to search marketing methodologies, our team is agile and progressive, producing informative seminars and white papers to keep our clients at the top of their game.