Corporate Identity and Branding

A huge amount of words are expended on the subject of identity and branding. But much of it can be boiled down to three words: image is everything. Creating the right narrative for your organisation through graphics and text is imperative for long-term growth. This ‘story’ is your brand.

A brand equates, differentiates and communicates. We find out what makes your organisation different, and we translate this characteristic into an eye-catching visual identity suitable for multimedia platforms. Crucially, we understand that the web has subtly different design principles from print work, but that the two must have a recognisable theme to keep the brand consistent.

The case study on the right shows how we created a new brand for Landmark Chambers to match its ambitious business plan.

We love logos

The enduring power of the symbol has been in evidence since our ancestors daubed their cave walls with their favourite horses. Whether it’s a fizzy drink or a legal service, building a positive attachment to your organisation’s product is the objective. A distinctive logo is key to achieving this.

At Intendance, we understand that a logo is more than just a nice badge. Ultimately, a logo will stand for something in people’s minds; a characteristic, a flavour, an idea, a service, a detail, a product, a person, a fact, a dream. Intendance creates logos to reflect this ‘edge’, so that your organisation will be recognised positively wherever it is seen, whether on the web or in print.