A lot of people assume that because they can write a decent sentence, penning their website content should be a doddle as well. To a certain extent they are correct; writing website copy is simple, but writing effective website copy requires much thought and creativity.

Taking all your audiences into account is one reason to allocate time and resources to honing web copy. The fundamental difference between the web and other media is that web text is not just read by humans. Aliens don’t read it either, unless you know something we don’t…

It’s those search engines like Google and Bing, with all their robots and spiders roaming around the millions of pages online, that process information in a very different way. They don’t read like us because they don’t have brains, eyes, or a sense of humour like us. They like certain keywords, facts and figures, whereas we prefer stories and lucid language.

Brevity is important to relay key information to users efficiently, but copy must also be engaging. We’re all users, so we all know how tiring it can be to read on screen. We tend to skim read, so making copy interesting to read will keep user’s attention for longer.

So without further ado, here’s some specifics on our copywriting services:

Þ    Keyword-rich content development for organic search engine optimisation

Þ    Writing effective corporate profiles

Þ    Writing online newsletters, press releases and eshots

Þ    Article writing for SEO link building

Þ    Web content editing

Þ    Straplines, branding messages and advertising copy

Þ    Landing page copy that can help convert users into customers