Benchmarking assesses and compares website quality, based on a number of scoring criteria arranged into four main categories: Content, Usability, Design and Marketing. Our benchmarking methodology can be adapted to suit different sectors, and can focus on a specific area of a site if needed.

Benefits to you

A thorough assessment of your whole website will give you the intellig ence needed to plan future improvements. Without such in-depth scoring on numerous features ranging from navigation positioning to page layout, any changes are likely to be based on ad hoc judgements and guesswork.

Measuring your website’s performance against others, especially your closest competitors, is another key feature of website benchmarking. Knowing what others are doing online, and how well they are doing it, enables you to develop a web presence that is suitable for your area of business, yet different enough to stand out from the crowd.

Personal observations and guesswork have limited value, and should not be relied on. Hard facts on your site’s effectiveness allow you to make informed decisions.

Our advantage

Our unique scoring system analyses each website in an objective, quantitative way, and is fully adaptable to your specific requirements. The methodology uses more than 80 tried and tested criteria, ensuring fair and accurate results.

The system has evolved over a number of years, since it was first created for our seminal legal sector website report, the Fast Fifty. We keep it up-to-date and relevant to key web developments like social media and web 2.0 so you can harness the power of online and stay one step ahead of your competitors.   

For more information on our benchmarking services, contact James Tuke or Edward Dyson on 0207 256 7651, or email research@intendance.com