Visitor tracking and analysis is crucial to measure return on investment and for the ongoing improvement of your website as a business and communications tool. See how users find your site, how they use it, and where they leave. The minimum information that you should have is:

• How many unique visitors are finding your website?

• What keywords are they using to find your site?
• Where they are coming from: search engines, other sites, email marketing?
• What are the most popular and least popular pages?

When analytics correctly, this data provides ‘actionable insights’ that can be used to boost marketing and business development. For example, if analysis shows that case studies are popular but difficult to find – the keyword search might be high but the page rank low – a quick link can be inserted on the homepage to make case studies more prominent. Improvements like this can supply prospects with the content they want, showing your company to be professional and competent.

Most analytics packages are now focusing on real-time tracking and graphical representations of visitor data. We can show you how to make the most of your analytics tools, from click path analysis to long tail search queries for SEO.