Following the success of the motoring law microsite, Intendance has developed a new health and safety law microsite for Saunders Solicitors LLP, which can be viewed at www.health-safety-law.com. 

The new microsite successfully pools information on the highly specialised practice area of health and safety so that users can find everything they need on that subject in one place. The aim of such a microsite is to make specialist practice areas like health and safety highly visible online, thereby attracting more potential clients. Search engine optimisation is very effective on a microsite because of its focus on a niche market. New traffic will be produced from generic keyword searches relevant to the microsite.  

The design and branding of the microsite complements and promotes the main site, adding to Saunders' overall online presence.