Intendance's latest white paper focuses on search engine optimisation (SEO), and its importance in making your website as visible as possible to search engines. It features an in-depth practical guide to SEO, explaining complex processes like organic listings and metadata in simple terminology, with screenshots from Google Analytics to illustrate them.

The white paper also includes an extensive interview with leading web analyst Brandt Dainow, and an SEO case study focusing on a targeted microsite that Intendance built and developed to increase traffic to that client's specialist practice area.